Package design
Pawsitively natural
solutions
Pure Paws is a premium dog food brand dedicated to providing high-quality, natural, and nutritious meals for dogs. The brand emphasises wholesome ingredients, transparency, and the well-being of pets.
The aim is to reflect the purity and natural essence of the ingredients used in Pure Paws products. The design should evoke a sense of trust and health.
The brief
• Market research
• Brand identity
• Print design
• Packaging design
• Social media campaign
The deliverables
The design process for Pure Paws packaging involves market research, concept sketching, and material selection. I focus on creating a visually appealing, eco-friendly design that reflects the brand's natural ingredients. Iterative feedback ensures the packaging is both functional and attractive.
The approach
